Do most average consumers understand virtual reality? No. Will they want to try it without that understanding? No. Can a VR arcade get a lot of customers by advertising VR on its own? No. Despite all ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Most VR content is built on game engines like Unity. VR creators are ...

In recent years, virtual reality has entered the mainstream as the technology has become more affordable and accessible. That’s great for kids – or adults – who want to lose themselves in a video game ...

Last year JNT Company, an interactive web and marketing firm based in Manhattan, Kansas, was hired to organize the city’s Festival of Lights. As the team brainstormed how to make the event its most ...

Virtual reality (VR) is big business. IDC forecasts AR and VR spending to reach $18.8 billion this year, a 78.5% increase from the year before. By the end of 2023, it’s predicted to reach a five-year ...

TOKYO--(BUSINESS WIRE)--HIKKY Co., Ltd was selected as the winner of the VR Marketing of the Year category in the VR Awards, 2020 organized by the non-profit organization AIXR. Now in its fourth year, ...

Access to virtual reality is set to transform e-commerce in retail and marketing, according to a new report from Allied Business Intelligence Inc., resulting in a $1.8 billion market for these ...

The use of virtual reality (VR) in the retail and marketing sectors is expected to generate $1.8 billion in 2022, up from $181 million in the last year, according to ABI Research. The technology has ...

Augmented and virtual reality are hot topics right now, especially in the advertising and marketing worlds. However, it isn't always clear to everyone how it can be used to better our lives. It will ...

Virtual reality is disrupting lots of industries, and marketing isn’t immune. Here’s what you need to know about VR marketing trends. Because of this, it shouldn’t come as a surprise that more brands ...