Stock prices for advertising companies have taken a beating in 2025, with artificial intelligence threatening to change how ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a certain dissonance that happens in modern marketing: a brand hires an agency hoping for transformation—a ...

Human experience and creativity are much better guides than probability when trying to engage a human audience. I don’t think ...

NEW DELHI, June 19 (Reuters) - Omnicom Media's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the U.S. firm's client by offering lower prices, just weeks after ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

For employees across both organizations, the message is unmistakably clear: the advertising landscape is undergoing a ...

McCann, VML, Adam & Eve\TBWA, VCCP, and AMV BBDO are competing for the Swedish furniture giant’s creative business ...

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