Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

The theme of Titleist’s 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. The new 2026 ...

The 2026 Titleist Tour Soft pairs a faster core and new aerodynamics with a grabbier cover to boost distance while improving ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

It’s a feeling all too many of us have encountered on the golf course; Nico Echavarria was running out of golf balls. Luckily for Echavarria, who earned his debut PGA Tour win at the Puerto Rico Open ...

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft and the high-speed Velocity. Price/Availability: The Tour Soft is offered ...

The Titleist Pro V1 Left Dot golf ball has amassed a cult following. It’s never been added to the retail lineup, and is available only in select fittings, on Tour and in limited releases on a random ...

What you need to know: The fiith iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on a softer cast urethane cover to produce the driver and iron flight of the ...

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball. Golfers can be a picky bunch. If you make a driver in gloss, golfers will ask ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

The Pro V1x Left Dash was originally thought of as a niche option, one of Titleist’s Custom Performance Options (CPOs) designed for only a small percentage of players. But after winning the 2019 U.S.