I was delighted to see the Duchess of Cornwall wearing a Rainbow Loom bracelet on her Canadian tour (pictured below). Since Camilla is the grandmother of a seven-year-old girl, my suspicions are that ...

Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

Elementary and middle schools in the Pittsburgh area are flooded with a new toy. Girls and boys are spending hours creating bracelets and other things with the Rainbow Loom."It's a phenomenon,” said ...

More than 500 kids and adults built a 23,760-foot-long Rainbow Loom chain Saturday in Tustin in an attempt to set a Guinness world record. Eager participants braved the rain to help Max Wilford, a ...

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...

PITTSBURGH (KDKA) – If you have kids, chances are they are obsessed with the Rainbow Loom. It's been flying off the store shelves and kids all over western Pennsylvania have been busy making rubber ...

But the Rainbow Loom alone accounted for 2.9 percent of same-store sales growth last year, and Michaels sold the bracelet-making device for only six months of that period. All told, Michaels moved ...

In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too. So she bought him one. "He's way into ...

rubber band bracelet making kit has been validated after an unsuccessful challenge by LaRose Industries, maker of the Cra-Z-Loom. Following a review, the United States Patent and Trademark Office ...

Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

The other day, my seven-year-old son asked me for a Rainbow Loom. If you don’t know what that is, you don’t have children under age twelve. The Rainbow Loom is the toy of the season, a contraption for ...