When it comes to marketing your business, it's all about defining your target. After all, you want to be sure that customers are taking advantage of your products or services; but they have to know ...

A primary component in the quest for customer-focused merchandising is implementing optimization technology, noted Eric Bibelnieks, group manager for guest data and analytical services at Target Corp.

A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer ...