This startup wants to make buying streaming TV ads as easy as advertising on Google and Meta. See the pitch deck that helped it raise $50M.

Vibe says more than 5,000 brands have used its self-service TV-buying ad platform — and 10% of the ads it runs are created ...
Advanced Television

Publica expands partnership with Samsung Ads

Publica by IAS, the Connected TV ad server for publishers and smart TV manufacturers, has announced the next phase of its ...
MediaPost

Ads On TV An 'Acceptable Place' For 43% Of US Adults, Survey Finds

Despite increasing pressure from other new media -- digital, social media, and otherwise -- U.S. adults feel TV is the most "acceptable place" for advertising, registering 43% approval. Well behind TV ...
Business Insider

YouTube is dominating TV viewership — but Amazon's Prime Video is on pace to be a bigger cash cow

Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...