The super-soft plush toys are sure to be one of the hottest gifts of the holiday season (over 100 million have been sold ...

The Wicked Squishmallows collection combines two massive fandoms: Squishmallows collectors and musical theater enthusiasts. And each character has Squishmallows’ signature marshmallow-soft texture ...

"Wicked," "Superman," "Hello Kitty," "Stranger Things" and other pop-culture-inspired squishmallows are dominating this year's holiday lineup of the cuddly and squishy toys. Jazwares, the company ...

Squishmallows is appealing to tween shoppers with a new fragrance line. (Squishmallows Fragrances) Last week I walked into a tween dreamland. Pink everywhere. The smell of something sweet. A ...

From Lego to cuddly toys and even learning games - these top 10 Christmas toys are sure to be popular this December 25th.

To help make the start of your holiday shopping easier, we found the 70 best toys on Amazon’s Toys We Love list for 2025. From a modern and musical twist on the classic Furby to the sweet Lego ...