Medical tourism and its close companion, wellness tourism, form one of the fastest-growing and most lucrative pillars of the global travel industry. In my earlier blueprint for Thailand’s tourism ...

Asian nations are set to host some of the most prominent sporting events, proving that Asia is rising as a hub for global sports tourism.

The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, has unveiled its 2026 strategy under the theme “Value is the New Volume”—ushering in The New Thailand and signalling ...

The Tourism Authority of Thailand (TAT) marks its 50th year at ITB Berlin 2025, expanding its presence under the “Amazing Thailand Grand Tourism and Sports Year 2025” initiative. Her Royal Highness ...

Pattaya’s beachfront has returned to a lively, international atmosphere as Thailand’s peak tourism season gathers pace, with large numbers of foreign visitors flocking to the city each day. A recent ...

Thailand’s tourism numbers for 2025 are proof that the industry is not immune to shocks. Thailand can recover. But recovery will come from steady fixes, not slogans. Thailand’s long-running tourism ...

Exploring how Hua Hin might be used as a model for tourism recovery and innovation across Thailand. Tucked along the Gulf of Thailand, just a few hours from Bangkok, Hua Hin remains one of the kingdom ...

The Thailand Green Plan 2030 event honoured tourism destinations and operators that have successfully met national sustainability standards.