A pair of adidas Made for London trainers sit on a powder-blue tray table the size of an A3 sheet. The shoes don't look like much - but then they wouldn't, because they haven't been made yet. The ...

Last winter, the sportswear giant Adidas opened a pop-up store inside a Berlin shopping mall. The boutique was part of a corporate experiment called Storefactory—a name as flatly self-­explanatory as ...

The next phase of the adidas Futurecraft series was unveiled in October with the launch of the adidas Made For London (AM4LDN) shoe. Built in the company's Speedfactory in Germany, it was the facility ...

First announced in August 2016 and located in Cherokee County, Adidas' Speedfactory is a digitally automated, hyper-flexible shoe factory. Everett Bouwer To continue ...