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Nuthatch Naturals is a plant-based, hypoallergenic, and tear-free skincare line designed specifically for children.

If you've recently witnessed a 10-year-old smear their face with an $80 anti-wrinkle cream — either in real life or in any number of "Get Ready With Me" TikTok videos — you're probably already aware ...

Mother may not always know best. Shay Mitchell’s got plenty of fans obsessed with her Beis brand, but her latest product launch has the internet buzzing all the wrong reasons. The “Pretty Little Liars ...

The child skin care phenomenon reached peak backlash this week when Shay Mitchell, actor and founder of the travel accessories brand Beis, launched Rini, a new skin care line designed for kids. In an ...

Actor and serial entrepreneur Shay Mitchell launched her newest venture this week: Rini, a K-beauty skin care brand designed specifically for children that “families can trust.” The company is already ...

After her new brand rini—a skincare product line featuring masks for kids aged 3 and up—sparked controversy, the Pretty Little Liars admitted she was a “little surprised” by the backlash, though she ...

Nearly two years after “Sephora tweens” made headlines, some companies are eyeing an even younger demographic. By Callie Holtermann Brittany Ouyang does not do much to perfect her 3-year-old ...