Nuthatch Naturals is a plant-based, hypoallergenic, and tear-free skincare line designed specifically for children.

Shay Mitchell and Esther Song just launched a new skin care line for kids, sparking conversations about the necessity of the products for children. The duo launched their new brand, Rini, which means ...

Get ready with me for my morning skin care routine! #skincare #bubbleskincare #funnykids #scarlettgray Scarlett and Tiania / Scarlettandtiania / Scarlett Gray / Scarlett / Scarlettgray / Scarlett on ...

Nearly two years after “Sephora tweens” made headlines, some companies are eyeing an even younger demographic. By Callie Holtermann Brittany Ouyang does not do much to perfect her 3-year-old ...

My 11-year-old daughter is not on social media. She doesn’t even own a smartphone, and she has limits on screen time. But somehow, she still knows about the latest viral cosmetic trends on TikTok.

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

"Pretty Little Liars" star Shay Mitchell is receiving mixed feedback from parents after releasing a skincare line for children. Mitchell, known for playing Emily Fields in "Pretty Little Liars," ...

Actor and entrepreneur Shay Mitchell has shared her first response to the backlash over her new skin care line for kids, saying it's "not a beauty thing" and is more about "added comfort and extra ...