The MediaPost Brand Marketers Summit is underway with a keynote address from Adriana Llames Kogelis, a Sears Holdings vice president in mobile and social media marketing. Kogelis touched on real-time ...
Kmart surprised consumers everywhere recently with the “Ship My Pants” ad, a viral juvenile-humor hit viewed more than 17 million times on YouTube since being released in April. Now, the all-purpose ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Andrew Stein, who was part of the Kmart team that created ...
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