That’s right, the Shelby event, which has traditionally been largely Ford-centric (of course, Shelby-modified Dodge vehicles are recognized), will honor all Makes and Models of U.S.-made muscle cars.

Marketing is a fascinating aspect of business. It's given us awful failures, like "New Coke," but it's also given up epic wins, like the partnership between Shelby American and the Hertz Corporation.

On this episode of HOT ROD Unlimited, David Freiburger and Mike Finnegan hit the road in the hottest new muscle cars, the 2013 Shelby GT500 and the 2012 Chevrolet Camaro ZL1. This isnt a serious ...