The Shelby Mustang was launched in 1965 at Ford's express request to have a high-performance version of the Mustang. The moniker was well received, and sales grew fourfold in the following season, ...

In 1966, the consummate salesman—Carroll Shelby—convinced Hertz Rental Car to buy 1,001 Mustang Shelby GT350s, give them a special black and gold livery, and rent them to normal people. T hus, the ...

Marketing is a fascinating aspect of business. It's given us awful failures, like "New Coke," but it's also given up epic wins, like the partnership between Shelby American and the Hertz Corporation.

A 1966 Ford Mustang GT350H, once a rental, has been completely restored. Carroll Shelby’s autograph on the sun visor adds undeniable collector value. Carroll Shelby signed one of the sun visors of ...

The Mustang is a loyal nameplate – in continuous production for over six decades, and the last true pony car left around in the mid-2020s. Throughout its illustrious history, the Ford Mustang has seen ...

The Shelby GT350 took the friendly, stylish Ford Mustang you know and turned it into something far more serious, a car that ...