Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Picture this: You're at the airport, walking down the jetway as you board your plane. As you walk onto the plane, the pilot greets you: "Hey, welcome on board! I'm really glad you're here. I don't ...

A marketing sampling plan maps out how your company intends on gathering data to fulfill its short- and long-term marketing objectives. Methods for collecting market data include polling, surveys and ...