A$AP Rocky’s Harlem-rooted Ray-Ban campaign isn’t just a fashion moment. It’s a cultural shift. Rocky, the Harlem-born rapper and creative visionary, takes the ...

Apparently, the rapper-turned-style-icon channels the same amount of swag when it comes to sunglasses, too. Hot on the heels of his recent appointment as Creative Director for Ray-Ban, Rocky is ...

A$AP Rocky is back behind the design table, and this time reimagining eyewear for the future. His new role as Creative Director at Ray‑Ban has just hit a high point ...

After turning heads at the 2025 Met Gala and Cannes Film Festival, A$AP Rocky is back doing what he does best, showing us the correct way to blend street style with ...

Harlem, stand up. ASAP Rocky just dropped his first major campaign as Creative Director for Ray-Ban, and it’s more than a fashion moment. It’s a cultural reset with Harlem at the center. That part.

A$AP Rocky has revealed his second endeavor as Ray-Ban’s Creative Director, entitled the “Next Generation” collection The release spans three all-black sunglass ...