You’ve created a product, set up your sales channels, and mastered your elevator pitch, but for some reason your company isn’t getting any traction. This was the case for Aaron Sanandres, co-founder ...

There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true. If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint ...

Public relations has been around for decades. In fact, some would say it existed centuries ago, if you include such earth-shaking communications as the 95 Theses that Martin Luther is said to have ...

Sometimes it’s hard to distinguish the difference between PR (public relations) and marketing since they have overlapping goals and can be done in conjunction with each other. But each has distinct ...

Opinions expressed by Entrepreneur contributors are their own. Attention is sacred in today’s world. Attracting attention to your company is what helps current and future customers discover you and do ...

Opinions expressed by Entrepreneur contributors are their own. I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been ...

A Lubbock-based marketing agency has launched its new public relations arm to better support businesses and their goals. Primitive stated that public relations services go beyond press releases, with ...

MIAMI--(BUSINESS WIRE)--Burger King U.S. today announced that strategic communications firm ICR and cultural and brand partnership marketing agency Conill have been tapped to join the brand’s growing ...

ABU DHABI, 3rd July, 2025 (WAM) – The Abu Dhabi Chamber of Commerce and Industry (ADCCI) has launched the Public Relations and Digital Marketing Working Group, aimed at enhancing the performance of ...