Psychologists are finding that simply spotting Batman in a public space can nudge people toward small acts of generosity, from picking up trash to helping a stranger. The emerging research suggests ...

A new study has found that people are more likely to act kind towards others when Batman is present – and not for the reasons you might assume. It may sound like a full-throated attempt to score an Ig ...

In a pre-registered experiment, Tatiana Celadin and colleagues compared the effects of seven "nudges," messages designed to promote prosocial behaviors: reminding posters of descriptive norms, ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Have you ever noticed a poster with a pair of staring eyes next to a line that reads: “Please donate here.” Or “No illegal parking?" Some studies claim that these watching eye images nudge people ...