Flo has been a memorable character since Progressive began featuring her (played by the actress Stephanie Courtney) in its advertising in 2008. Since then, Flo's appeared in more than 100 commercials ...

Progressive Insurance is going outside its fictive Superstore campaign and outside advertising, as well, in a new campaign with a reality motif centering on -- and giving free reign to -- a Dennis ...

Progressive (PGR) did one of the dumbest things possible in December by creating a friend for Flo, its perky insurance pitchwoman: "The Messenger" is a road warrior-type who enthuses about insurance ...

The Messenger is the first big project for Charney, who joined Progressive a year ago after serving as the chief marketing officer at companies like Aflac and QVC. Charney last month was named as the ...