"It felt like you were watching the first banner ad being served," quipped long-time digital ad native Adam Broitman, referring to AT&T's "You Will" media buy 31 years ago on HotWired.com.

Despite recent challenges to DE&I progress, the demand for inclusivity in digital media remains strong. Advertisers are waking up to the growing influence of underrepresented and marginalized groups ...

Why is programmatic media buying so dang complicated? Everyone new to the advertising industry asks this question. Eventually, most learn to stop worrying and love (or maybe just resign themselves to) ...

From billboards to bus wraps, here’s how to navigate the numbers behind out-of-home and make sure your media money shows up ...

Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...

Research from Koddi suggests the appetite is strong: over 95% of media buyers are open to purchasing onsite retail media ...

Programmatic media-buying may be associated most with digital media channels such as display, search and social, but the reality is it is transforming the way big brands buy all media. That’s one of ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the appointment ...

The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...

Delivers more cinema advertising buying options as programmatic continues to grow in the premium video marketplace National CineMedia (NASDAQ: NCMI) (“NCM”), the largest cinema advertising platform in ...

With this new ad format and ResponsiveAds’ premium reach, advertisers can finally deploy effective, dynamic edge-to-edge display campaigns from mobile to desktop with a single creative at scale, ...