Pricing is a critical element of the marketing mix (which also includes product, place and promotion). Pricing strategies must be devised to represent the value of the product, the perceptions of ...

Companies compete with each other using both pricing and nonpricing strategies. The strategy a company decides to use depends on several factors. Different types of pricing strategies deal with ...

With tariffs on one hand and waning consumer sentiment on the other, beauty product prices are headed in every which way.

Don’t leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read ...

Explore SaaS pricing models to understand software as a service explained and learn how to choose the right subscription for ...

Contracting in the 21st century is a complicated business with many moving parts, and one of the critical success factors to be able to produce positive cash flow and a 20 percent-plus profit ...

Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Help Scout blog. Utilizing smart pricing strategies when selling your wares—be they products, services or ...

Zilliant Survey Finds a Majority of Companies Still Rely on Manual Pricing Methods Despite High Stakes for Revenue and Growth Demands 84% report strong pricing power, yet most capture 50% or less of ...