Consumers accept airline surge pricing but bristle at digital grocery tags. A 1986 fairness study explains the gap, and why brand trust decides how shoppers read it.

Kroger's switch has sparked controversy and suspicion at a time when grocery costs and inflation are rising.

The numbers on shelf-edge displays may no longer stay the same for a full day, or even a full hour.

At a Walmart in southern Ocean County, no longer will staffers have to change over 100,000 price tags by hand; it's all; gone ...

The grocery chain’s rapid nationwide expansion of electronic shelf labels has triggered sharp criticism.

Walmart just announced it will roll out digital shelf labels (DSLs) to all of its U.S. stores by the end of 2026. These labels, which are really small digital displays, are mounted where paper price ...

Walmart has been rolling out digital price tags across the US. I visited two stores to see how the tech works for employees and customers.

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Kroger is the latest grocery giant to double down on its implementation of a controversial new technology. “Electronic shelf ...

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