The most important quality in an employee is integrity, but the most important ability is effective communications. Ross Guberman's new book Point Made is directed at lawyers, but is essential reading ...

We are living in a contentious time in history. Fundamental disagreements on critical policy, economic, and political issues make it essential to learn how to compose an effectiveargument and to ...

Persuasion is an extremely powerful writing tactic, but only when executed correctly. I wanted to speak to someone who knows how to use this tactic for good. Henneke Duistermaat is an expert writer, ...

When writing to persuade, try to convince the reader to agree with your viewpoint. Persuasive writing in non-fiction can be in the form of a speech, a letter, an advert or even a magazine article.

A great introduction is fine art, crafted with great care and purpose. A first impression matters. If the reader never reads past the first paragraph, he will never read your brilliant narrative or ...

The funding landscape is highly competitive, and the process exacting, which puts pressure on researchers to gain practical skills and experience that can make a difference. Yet these experiences ...

A written argument is not the same as a verbal argument with a friend – which is often full of passion and you say strongly what you think. When you write to argue, your audience are strangers not ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...