Sony to hike PS5 prices by $100
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Sony Group SONY shares are down on Friday. The company disclosed it is raising prices across key PlayStation hardware lines, a move that can spark debate about demand elasticity and unit momentum. The dip is also tracking a risk-off tone in early trading as major indices are pointing lower.
From April 2, the cheapest Digital Edition PS5 will retail for $599.99 / £519.99 / €599.99, an increase of $100, while the premium PlayStation 5 Pro console has seen a $150 price rise to $899.99 / £789.