It’s a classic statement that no craftsman can do their job without the proper tools, and this applies to the world of PR as well. Whether you’re having trouble creating effective PR content for ...

Press Ranger is an AI-powered PR tool that simplifies campaign management by generating tailored press contacts, drafting outreach, and publishing directly to top outlets like Business Insider and ...

As the first AI-driven, chat-based PR platform, Dazzle meets the needs of today's ever-changing media landscape as it becomes increasingly challenging for PR teams to keep up with the growing number ...

A new kind of AI is empowering PR tools to perform complex tasks by themselves, eliminating many of the skills barriers that held back professionals from achieving the full potential of data-driven PR ...

Kirill is Founder and CEO of White Label PR, a global PR agency within gaming industry. He is an expert in crisis comms and brand strategy. PR a decade ago versus now is a totally different thing.

Public relations, or PR, approaches are the ways in which a marketing professional positions a business or a client in the public eye. Good PR can help overcome an embarrassment or a mistake as well ...

If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy. PR, podcast appearances and social ...

Reporters are increasingly being served by PR professionals using AI tools, judging by The State of PR Technology, a study by Prowly. Of the PR people polled, 68% use AI, primarily for idea and ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. By now, you’ve probably noticed that PR is evolving. Public ...

Small businesses use public relations as part of an overall marketing strategy to build brand awareness and customer loyalty. Businesses can use the interactivity features of social media to ...