It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

The communication objectives of a public relations plan should always contain measurable goals. Goals help people know what is expected of them and also helps people identify the resources they'll ...

Formulating strategic public relations plans for your small business involves conducting some research, whether it is through customer surveys or other methods of data gathering. Public relations ...

As we are nearing the New Year, it’s time to assess your business goal setting and strategic planning, especially your marketing and PR plans. Startups often shy away PR stating that such activities ...

With so many channels now available to brands, it’s no wonder clients are often confused about which way to go when it comes to designing the right program. No doubt, in 2023, it will take an even ...

It is often said that "all publicity is good publicity." In truth, this is a misleading phrase and assumes that a company has the luxury of choosing between different types of publicity. If only there ...