Get a step‑by‑step playbook for turning press coverage into one of your most powerful growth channels—without relying on a big ad budget. In this live session, Pace PR founder Annie Scranton breaks ...

The first quarter typically sees a slowdown as consumers reduce spending after the holidays, which can challenge businesses that rely on steady customer engagement. A well-thought-out PR strategy can ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

PR is commonly thought of as a tool that might indirectly influence sales, rather than a way to directly drive the sales process. We dispute this idea that PR cannot drive sales directly into your new ...

A few months ago, I outlined my view on new classifications for public relations agencies integrating artificial intelligence into their work. I made the point that AI integration is reshaping PR ...