PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...

The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let's start with the fact that PR and marketing are not the same, although many people think ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis At ...

As the old question goes, “If a tree falls in the woods, and no one is around to hear it, does it make a sound?” Well, I want to update it: “If you have a great product, but no one knows about it, ...

Trends in the world of advertising, marketing and public relations are exciting and elusive things. Their popularity can go through the roof one week and be virtually nonexistent by the start of the ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

Four advertising and public relations majors represented RIT in its debut at the annual American Advertising Federation (AAF) National Student Advertising District 2 Competition held April 20 in New ...

The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...