Having a strong PR strategy in place has become as important as hits and box office numbers for actors today in the entertainment industry. Recently, on a podcast with Rhea Chakraborty, Vikrant Massey ...

Make PR the foundation of your fundraising strategy to unlock doors to investment, opportunities, and long-term success. In the world of startups, having a robust PR plan from the outset is not a ...

The foundation for a favorable public image and reputation can take months to lay down, so treat PR as a critical business function. Don't hold off finding a suitable PR company or agency for too long ...

Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The business of marketing has moved from guesswork to a data operation in ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kristin Hege As an agency ...

Mavcomm Consulting has been appointed to handle the communications and public relations activity for the ninth Auto Expo, beginning from January 10, 2008, in the Capital. Confederation of Indian ...

To effectively evaluate public relations programs, PR professionals and company management should agree on PR goals. Those who work in PR typically have backgrounds steeped in writing, while ...

No.6 Racing Wheels has appointed brand-focused design and communication agency, Conductor, to lead all brand, design, marketing and PR activities, as it continues its rapid growth. Having achieved ...

For many business leaders, scaling comes with added obstacles and new traps to fall into. Foremost among them is controlling external communications. Building authority and generating trust with old ...

As a publicist, I’m often asked: “Where is the right place to tell Brand X’s story?” A straightforward question, to be sure, but one that hints at the vast complexities of building a consumer brand.

In the continuing theme of doing your own PR, this week I interviewed Scott Carter, a serial entrepreneur providing financial services for boomer consumers (45-65) who’s used innovative PR and ...