Note: See Laura in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. Catch Laura's session on "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century.

Turkey, March 19, 2026 — Alien Road has introduced an advanced AI-driven advertising optimization framework designed to improve how businesses manage, execute, and scale digital ad campaigns in an ...

And just as Google required revised SEO strategies, AI is now forcing a similar shift in how organizations must approach ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Optimized AI search is one of this year’s most buzzed ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

EDO , the TV outcomes company, announced the release of Ad EnGage Optimize, the latest addition to its Ad EnGage platform, purpose-built fo ...

Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications for campaign optimization, Marketing Dive can exclusively share. The news ...

NEW YORK--(BUSINESS WIRE)--Feedvisor, the AI-driven optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, today announced the launch of its advanced ...

Discover how social media optimization (SMO) boosts brand awareness and connects with customers by leveraging popular ...

Microsoft Research’s Decision Service platform uses machine learning to automate testing and optimization of website elements as reported by MediaPost. Some of the website elements the platform can ...

Conversion rate optimization is one of the fastest-growing movements in the digital marketing universe. For a long time, not many people knew about conversion rate optimization. It was often something ...

DALLAS--(BUSINESS WIRE)--Supreme Optimization, backed by growth-oriented private equity firm Trinity Hunt Partners, is pleased to announce its acquisition of Connecticut-based marketing agency Clarity ...