A PR box campaign is something that builds over time. The endgame is to build a long-term relationship with the influencers.

Press Advantage, a full-service press release distribution company, highlights its white-label reporting capabilities designed to help marketing agencies strengthen client relationships and improve ...

Your PR team is simultaneously working on today’s brand image while also building the one five years from now. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

One of the modern missions of PR is to smooth out the digital barriers between a business and its target audience.

Online reputation management in 2025 is no longer a series of one-off fixes. It has become integrated trust operations that ...

In the past several years, the trend of “going direct” in public relations has gotten trendy. Broadly, the idea is that certain companies—mainly tech startups—stand a better chance of advancing their ...

Jeff Beringer, Golin's chief artificial-intelligence officer, spoke about developing AI tools and partnerships and in public ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...