Advances in AI are shaping a more competitive, data-driven music landscape. Forbes reported how AI is impacting music this year, and how the industry is entering a critical phase. In response, ...

This is part two of my interview with Mike King.For those of you who may not be familiar, Mike (@atomzooey)is Associate Director of Marketing at Berkleemusic, Berklee College of Music's online school ...

Social apps like TikTok and Instagram have become important in music marketing. Finding ways to break through on short-video feeds has become increasingly challenging, though. Business Insider is ...

For the past few years, music marketing has been at an all-time high in Nigeria. The popularity of social media and the growth of streaming platforms have combined to give Nigerian pop music a global ...