The new Nike Phantom Luna is a women's-led soccer cleat design ahead of the Women's World Cup. With the Women's World Cup coming again in July, Nike wanted to ensure it grew the women's-led stable of ...

Nike wants to grow its women’s business from $6.6 billion to $11 billion by 2020–and sneakerheads are key. Unlaced will debut to the public March 27 as the primary online destination for Nike sneakers ...

Athletic apparel giant Nike doubled down on its decision to use transgender influencer Dylan Mulvaney in marketing campaigns to promote the company's female clothing. In a pinned comment to Nike's ...

Nike has come under fire after unveiling its uniforms for a U.S. women's Olympic team, with many claiming the outfits are too revealing and sexist. The designs were made public last week as part of a ...

Female athletes sent fiery messages to Nike amid the push for fairness in women’s sports and the elimination of biological males competing against them in different levels of competition. An XX-XY ...

Nike, Inc. is back on the Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You Can’t Ban Greatness” Jordan Brand commercial which ...

Nike will launch a new women’s activewear brand in the US this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better ...

“When I came out of college, women had black, white, gray, navy blue, light blue,” said Lisa Leslie, who was referring to women’s limited options in the sportswear category. “And I was like, ‘Y’all ...

Corrections & clarifications: A previous version of this story mischaracterized the expected sales of Under Armour's women's business this year. BEAVERTON, Ore. — Nike wants to kick Lululemon's ...