A'ja Wilson of the Las Vegas Aces prepares for a free throw Tuesday against the Phoenix Mercury. (David Becker / NBAE via Getty Images) Obama directed the ad for Wilson's pink A’One signature shoe ...

Nike released its first Super Bowl commercial in 27 years on Sunday, and it garnered mixed reviews. The ad featured nine of the sportswear giant’s signed female athletes. They responded to ...

— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

The first of two commercials was released on May 3, to the theme of the nursey rhyme "Miss Mary Mack" but with lyrics changed to reflect Wilson and her impact, influence and accomplishments. Then on ...

The shoe company’s ad was slammed. Nike has apologized for an advertising billboard that was slammed by critics. Louis Keene, a reporter for The Forward, posted the Nike apology on his X account. “We ...

When Devin Booker became Nike Basketball’s 24th NBA signature athlete in 2023, the company’s staff honored him with a thematic presentation based on his late idol and fellow Nike signature athlete ...

When Nike advertises, people listen. For all the ink spilled on younger Americans' suspicion toward the field of marketing at large, the company's commercials—originally made in conjunction with the ...

Malia Obama and Nike were accused by filmmaker Natalie Jasmine Harris Monday of taking uncredited inspiration from her short film "Grace" for the sports brand's new Obama-directed campaign ad with ...

— -- SACRAMENTO, Calif. -- LeBron James, among other professional athletes, has caused plenty of consternation in some corners when he's made team-approved midseason trips to Miami the past few ...

Devin Booker's popular Nike Book 1 signature shoe has a new "Book 2" model on its way. The rollout for the Phoenix Suns' four-time All-Star’s Book 2 shoe was introduced by a 10-second teaser ad on ...

Members of the Jewish community are telling Nike to Just Don’t Do It after the footwear company debuted a new advertisement that appears to make light of a Holocaust remembrance slogan. Red billboards ...