Since the 1990s, Nike has flipped its iconic logo around for irreverent athletes and shoes that connect with youth culture.

Starting next season Nike will replace Majestic as MLB's official jersey manufacturer. The deal was officially announced this past January-- Under Armour had a deal in place before Nike, but had to ...

Did you know that the woman who designed Nike's Swoosh logo only charged the company $35 for her work? Carolyn Davidson, the mind behind the now-ubiquitous mark, ended up designing it after a chance ...

Every MLB team will have a noticeable uniform change this coming season, and it won't be too difficult to miss. Nike will be the official on-field uniform supplier for Major League Baseball, taking ...

Nike is breaking brand guidelines by turning its Swoosh logo on its head to celebrate the growth of women’s soccer. The Swoosh logo will be rotated upward on third kits for men’s and women’s teams in ...

Forget the Nike Swoosh or the Starbucks Mermaid. Get ready for the ARRA (American Recovery and Reinvestment Act) circle! Master brander President Obama once again proves he gets the importance that ...

After the worst month of his professional career, Kyrie Irving has not missed a game since serving his suspension. Irving has played a huge role in the Brooklyn Nets' turnaround over the last two ...