A trio of future college and professional basketball stars has joined Nike's exclusive NIL roster, further securing the brand's investment in the next generation of hardwood greatness. Incoming ...

Editor's note: Follow UConn vs. USC women's basketball live updates from their Elite Eight game in March Madness. Still part of the team. JuJu Watkins may not be in Spokane, Washington, as Southern ...

Nike's announcement Friday morning is another indication that high school athletics is more of a business than ever before. Nike Basketball announced its elite 'Class of 2025 NIL athletes' which ...

Nike is celebrating the NBA’s leading point scorer with a new collection focused on uncharted territory. LeBron James, Akron-born, is the only person in NBA history to join the 40,000-point club. With ...

Grassroots basketball's premier event for underclassmen, the Nike Elite 100, kicked off in St. Louis on Monday night with a duel between two of the top 2027 prospects in the country. ST. LOUIS, MO. – ...

The Nike Elite Youth Basketball League (EYBL) circuit returns to Memphis on Friday. The best of the best the United States has to offer in terms of high school basketball talent will converge on the ...

INDIANAPOLIS — Indiana Fever star Caitlin Clark has added a new title to her resume — Nike signature athlete. Nike Basketball announced Monday, Aug. 25 that Clark will work with their experts "to help ...

The first EYBL Scholastic Conference Championship and Nike Invitational Post Season Tournament will be held at the Riverview Park Activities Center in North Augusta from March 5 through March 8. The ...

During Tuesday's action at the Nike Elite 100, rising sophomore guard King Gibson and two-sport freak Ahmad Hudson were just two of the many players improving their national profile. ST. LOUIS, Mo. -- ...