A trio of future college and professional basketball stars has joined Nike's exclusive NIL roster, further securing the brand's investment in the next generation of hardwood greatness. Incoming ...

Caitlin Clark is Nike basketball's newest signature athlete and will launch a collection later this year. The first item in the collection, a t-shirt with the new collection logo, was released on ...

She did it! Iowa Hawkeyes star Caitlin Clark stands on top of the NCAA basketball mountain after passing Pete Maravich for the NCAA's overall scoring record. Clark accomplished the feat Sunday during ...

Nike's announcement Friday morning is another indication that high school athletics is more of a business than ever before. Nike Basketball announced its elite 'Class of 2025 NIL athletes' which ...

Editor's note: Follow UConn vs. USC women's basketball live updates from their Elite Eight game in March Madness. Still part of the team. JuJu Watkins may not be in Spokane, Washington, as Southern ...

Grassroots basketball's premier event for underclassmen, the Nike Elite 100, kicked off in St. Louis on Monday night with a duel between two of the top 2027 prospects in the country. ST. LOUIS, MO. – ...

Nike is celebrating the NBA’s leading point scorer with a new collection focused on uncharted territory. LeBron James, Akron-born, is the only person in NBA history to join the 40,000-point club. With ...

LOS ANGELES--(BUSINESS WIRE)--California’s largest outdoor 3on3 basketball tournament, the Nike Basketball 3ON3 Tournament returns to the streets of Downtown Los Angeles and L.A. LIVE Saturday, August ...