Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...

Ford confirmed plans to launch five future affordable vehicles by 2030 that start under $40,000. That should include the electric midsize truck.

Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to Ford's Andrew Frick.

The Ford Motor Company is making a massive change to how it approaches electric vehicle engineering and production. On Monday, the automaker announced plans to invest roughly $5 billion between the ...

Ford Motor Company announced this morning that it is making a $5 billion bet on its electric vehicle future. The payout is a $30,000 midsize electric pickup truck arriving as soon as 2027. The ...

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