In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Brands grow by increasing both their physical and mental availability Social media is full of so-called music marketing experts trying to sell courses to new and emerging audiences with the ...

In her new role, Gonzalez will lead the Disney-branded marketing team, shaping strategies for music and soundtracks across ...

Hangout, a social music platform, launched in November as a new way to listen to music with friends and strangers.

"One of the interesting things that has emerged out of this TikTok ecosystem is that catalog is never really dead," Sean Kane, a cofounder at the music marketing firm Hundred Days Digital ...

Music marketing, when done right, shifts culture. And when you shift culture on a macro level, generally all of your KPIs are ...

I call Brian Hazard the Ralph Nader of music marketing because he tests strategies and platforms and then shares what works ...

later combining forces to utilize the strategies they applied as fans to music and product marketing. At first, Rudensky says, “TikTok was all about the dance challenges, the lip-synching videos ...

Jessica Ogunjemilusi, Director of Marketing at Santa Anna Records A nursing graduate from SUNY Albany, Jess pivoted to a formidable career in the music industry, underscoring the unique blend of ...

Amazon Music and WPP is harnessing the power of music in recognition of World Cancer Day with its recent "Louder than cancer" ...

Music artists looking to turn their passion into a career have dealt with all the curveballs, red tape, and hoops marketing ...