Customer perceptions of your company's brand are complex and difficult to predict because of the variety of factors involved. Multivariate analysis uses statistical tools such as multiple regression ...

‘Multivariate’ means ‘many variables’ and in the context of marketing it usually means analysing multiple variables from customer records to get a deeper understanding of the customer base. This ...

In semiconductor manufacturing, especially in electrical test data, but also in other parameters, there are often sets of parameters that are very highly correlated. Even a change in the correlation ...

Modern multivariate analysis relies heavily on probabilistic modelling to capture the joint behaviour of multiple interdependent variables. At its core lies the formulation of a joint probability ...

Before we learn how to perform multivariate regression in Excel, it is important to have a refresher on regression as a whole and multivariate regression in particular. One of the hallmarks of human ...