ATLANTA--(BUSINESS WIRE)--Mello Yello has a new attitude that is audacious and powerful, and its new design is bold and unapologetic, to reflect the passions and pride of the loyal Mello Yello fan.

1/12/2016 - The NHRA Mello Yello Drag Racing Series logo is getting a bold new makeover in 2016. In coordination with Mello Yello's recent unveiling of a modern logo design and packaging, NHRA and ...

The NHRA Mello Yello Drag Racing Series logo is getting a bold new makeover in 2016. In coordination with Mello Yello’s recent unveiling of a modern logo design and packaging, NHRA and Mello Yello ...

ATLANTA -- They call it Mello Yello. And you may soon be seeing it on more store shelves. According to a report by Ad Age, The Coca-Cola Co.'s citrus soda, which launched nationally in 1979, is making ...

With the Southern 500 returning to its traditional Labor Day weekend date at Darlington Raceway, many NASCAR Sprint Cup Series teams have been debuting throwback paint schemes to mark the historic ...

INDIANAPOLIS, Ind.--(BUSINESS WIRE)--Mello Yello, The Coca-Cola Company’s popular citrus-flavored soft drink brand, will extend its relationship with the world’s largest motorsports sanctioning body ...

On Wednesday, it was announced that NHRA would be shedding Full Throttle as its title sponsor, and in its stead, inking Mello Yello to a deal. Mello Yello, a citrus soft drink created by Coca-Cola in ...

With NASCAR and teams rolling back the clock for the retro weekend at Darlington Raceway, the excitement is building to see the throwback paint schemes on the historic track. One of the most ...

Fox Sports and the National Hot Rod Association (NHRA) announced the release of the 2018 NHRA Mello Yello Drag Racing Series television schedule, highlighted by live broadcast network coverage of the ...

*He was a pioneering force in the radio and music industries. He is credited with launching, guiding and/or influencing the music careers of a multiplicity of African American recording artists across ...

NHRA Pro Stock champions Jeg Coughlin Jr., Allen Johnson, Greg Anderson and Jason Line have earned a combined 11championship trophies. This year, the top contenders will seek the NHRA Mello Yello Pro ...