A projected surge in midterm ad spending is poised to reshape the broader media ecosystem in 2026, according to a new report.

PayPal Holdings Inc. (NASDAQ:PYPL) is one of the most promising stocks under $100. On October 7, PayPal unveiled PayPal Ads Manager. The new platform will allow the tens of millions of small ...

Marketers have juggled many unknowns in the last year, including media chapters that were left unfinished. There is the looming ban on TikTok in the US (or is there?) and the mad dash to gain ...

Best Buy Ads held its first advertising technology event on Tuesday, showcasing new ad media and creative services, and announcing expanded partnerships and future offerings. The National Football ...

Having its own retail media platform aligns with Ahold Delhaize's broader tech roadmap, which also includes a proprietary ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

Lyft Media and advertising platform StackAdapt have teamed to launch programmatic, in-app advertising within the Lyft app, according to a press release. The offering will allow StackAdapt clients ...

Australia has launched a multimillion-dollar marketing campaign that depicts its world-first ban on social media for ...

As you scroll on social media, it's common to see ads. Advertisers pay to put their products in front of your eyes so we can keep using the platforms for free. But the Better Business Bureau warns you ...

CBS News is currently facing backlash on social media after they posted what appeared to be an advertisement for "No Kings Day" protest merchandise to X on Friday, with users slamming the outlet for ...