The combination of Seven West Media and SCA offers benefits to advertisers but also signals a shift in how media will be ...

Indie media agency Superhuman has signed Easterly — a lifestyle e-commerce brand — to its client roster, Mumbrella can reveal ...

NEW YORK — Local video-focused ad tech company Locality has launched what it is calling “an all-in-one media planning and buying platform” designed to assist advertisers in the planning, buying and ...

Media Buying Power List leaders outline 2026 priorities, from AI-driven orchestration and transparency to outcome-based ...

Australian ready-meals company Dineamic has engaged TRP for media planning and buying duties across its brand and performance ...

Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke the ...

As Trump’s tariffs on pharmaceuticals have the potential to threaten the industry, CMI Media Group, WPP’s healthcare agency supporting media planning and buying, along with Compas, a media-buying ...

The BBC has awarded its media planning and buying account, worth an estimated $401 million (£299.9 million) over six years, to incumbent Havas Media Network after a competitive review against three ...

AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI Read about Publicis Health Media, a healthcare media agency specializing in media buying, ...

SAN FRANCISCO--(BUSINESS WIRE)--LifeStreet, a leader in AI-powered media buying, today announced its strategic market expansion into non-gaming verticals. Over the past year, LifeStreet has released a ...

The murky, highly complex business of helping advertisers buy space on digital media is currently dominated by Google, Amazon ...

Walgreens laid off its media-buying team in July, ADWEEK has learned. The cuts amount to about 15 positions, according to one source with direct knowledge. The changes come as Walgreens refocuses on ...