Media buying in 2026—industry leaders call time on silos and short-term ROAS

Media Buying Power List leaders outline 2026 priorities, from AI-driven orchestration and transparency to outcome-based ...
MediaPost

Normalizing Principal Media Buying Is Not Normal

Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke the ...
RBR

Locality Debuts an ‘All-in-One’ Media Planning and Buying Platform

NEW YORK — Local video-focused ad tech company Locality has launched what it is calling “an all-in-one media planning and buying platform” designed to assist advertisers in the planning, buying and ...
adexchanger

‘AI-Native’ Media Buying Platform QuantumPath Names Jeffrey Hirsch As CEO

Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today’s increasingly AI-powered ...
TV Technology

AdImpact Launches Potomac Political Media Buying Software

ALEXANDRIA, Va.—The ad intelligence company AdImpact has launched a new political media buying software solution, Potomac, which the company is billing as a first of its kind centralized platform for ...
University of Delaware

UD PCS courses build social media and digital marketing skills

LinkedIn ranks social media and digital marketing in the top three of the most in-demand skills for marketing professionals in 2023. The University of Delaware Division of Professional and Continuing ...
Ad Age

Principal-based media buying—how agencies can move away from the controversial model

Nearly 200,000 posts using the hashtag #TheSummerITurnedPretty have been shared in the past month on TikTok alone, generating 2.9 billion total views. Principal-based media buying—when a media agency ...