That question launched a fascinating “ Ask Me Anything ”-style discussion at Cynopsis ScreenShift in New York City on Tuesday ...

Media Buying Power List leaders outline 2026 priorities, from AI-driven orchestration and transparency to outcome-based ...

AI will take on a larger role in the entire advertising process -- from building creative and media buying to optimization and running reports. Jellyfish -- which has been rebranded with a new look ...

PubMatic has launched an upgraded buyer platform powered by generative AI, designed to enhance the media buying process by providing streamlined solutions for audience discovery, campaign activation, ...

Why is programmatic media buying so dang complicated? Everyone new to the advertising industry asks this question. Eventually, most learn to stop worrying and love (or maybe just resign themselves to) ...

Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke the ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., May 07, 2025 (GLOBE NEWSWIRE) -- PubMatic, a leader in digital advertising technology, today announced the launch of its upgraded solution suite for buyers, ...

Australian ready-meals company Dineamic has engaged TRP for media planning and buying duties across its brand and performance ...

A ban of TikTok in the United States has been avoided with an executive order by President Donald Trump to allow a buyer consortium to purchase the social media app for $14 billion. Who or what ...

This summary is reviewed by TRD Staff. San Francisco Examiner owner Clint Reilly is seeking a buyer for $62.3 million in debt on his 235 Pine Street office building in San Francisco's Financial ...