Virtual try-on is going mainstream in 2026, from ASOS and Google to engagement rings

Virtual try-on technology is becoming more popular than ever as AI capabilities make the experience more realistic.

I tried ChatGPT’s new try-it-on shopping function. It worked for daily outfits, but couldn't handle a Halloween costume

I tried ChatGPT's virtual try-on feature with jewelry, daily outfits, a wedding dress, and a fairy Halloween costume. Here ...
Women's Wear Daily

EXCLUSIVE: Adore Me Wants to Take Bra and Panty Try-ons From Cringe to Cool

On the cringe spectrum, bras and panties often land near jeans and bathing suits for the least-fun try-on experience. But intimate apparel is one area where technology could make the e-commerce ...
Forbes

Google, DressX And The New Fashion AI Virtual Try-On Stack

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Google has ambitions to make virtual try-on for fashion feel mainstream. Shoppers in the U.S ...
TechCrunch

Google’s new AI feature lets you virtually try on clothes

Google announced on Thursday that it’s launching a new AI feature that lets users virtually try on clothes. The tech giant is also rolling out updated price alerts and teased an upcoming feature that ...
PYMNTS.com

OpenAI Adds Virtual Try-On Feature to ChatGPT

OpenAI added a virtual try-on feature to ChatGPT, the company said in a Thursday (Oct. 1) release note. “Virtually try on ...
Mashable

Google's 'Try it on' AI shopping tool impressed and mortified me, and now you can try it too

At Google I/O 2025, the tech company announced a ton of new AI features, and one of the most interesting is a virtual clothing try-on tool. Almost as soon as the feature was released, users started ...

OpenAI wants you to try on clothes inside ChatGPT before buying them

OpenAI's ChatGPT Virtual Try On and Favorites features let you preview clothing on yourself and save products, live globally ...