Gentlechildren, start your engines. Mattel is rolling out “Challenge Accepted,” a new campaign for its Hot Wheels segment. With a message aimed as much at parents as it is at kids, the new work ...
Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...
Mattel (NASDAQ:MAT) announced a new partnership with Ferrari (NYSE:RACE) at the Nuremberg International Toy Fair on Monday. The partnership is aimed at developing a comprehensive range of Hot Wheels ...
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