Most marketers understand the importance of performance measurement and the need for ongoing optimization of all marketing efforts. While the need for this is obvious, the correct application of the ...

Note: See Laura in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. Catch Laura's session on "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century.

For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet ...

Price: Starts at $50,000. Price variations are based on configuration. Business Benefits: Marketing Performance Management offers a combination of data access, analysis, and presentation tools to ...

Companies spent more than $1 trillion globally on marketing in 2017, by one estimate. This puts CMOs squarely in the crosshairs of CEOs, CFOs and corporate boards, who want to know where all this ...

PivotLink, provider of consumer marketing optimization applications via Software-as-a-Service (SaaS), has unveiled the PivotLink Marketing Optimization tool, an analytic solution that helps B2C ...

SAN FRANCISCO, Jan. 6, 2025 /PRNewswire/ -- As we prepare for a transformative year in digital marketing, the spotlight is on AI and groundbreaking technologies reshaping marketing accountability. To ...

Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications for campaign optimization, Marketing Dive can exclusively share. The news ...

DALLAS--(BUSINESS WIRE)--Supreme Optimization, backed by growth-oriented private equity firm Trinity Hunt Partners, is pleased to announce its acquisition of Connecticut-based marketing agency Clarity ...