In the not-so-distant past, a lead would travel through the marketing funnel in a relatively short period of time. With the advent of the Internet and digital marketing, this process has become much ...

(Ad) No matter how appealing your product or service is, your customers often don't decide to purchase it the same way. They have different considerations, needs, and journeys. Developing a deep ...

As an entrepreneur, you’re probably already familiar with content marketing. You know that it’s one of the biggest components of marketing your business. But all too often, content marketing gets ...

Ice cream brand Halo Top launched in 2012, but it’s only now dipping into the world of TV advertising with four TV spots. Although it's experienced tremendous growth through online marketing, the ...

I ran into this colorful infographic depicting the digital marketing funnel the other day and thought I’d share it with you. That said, I shared this more because it’s colorful than the uniqueness of ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Every marketer's goal is to design satisfying customer interactions for every touchpoint consumers have with their brands. They've updated the classic Awareness-Interest-Desire-Action model of ...

Several years ago, I was hired by a B2B firm that was in the midst of a perfect storm: missing net-new revenue forecast with severe attrition issues. Clients were leaving and the sales funnel was not ...