Amazon has agreed to acquire key assets of Indian video streaming service MX Player from the local media powerhouse Times Internet, the latest step by the e-commerce giant to make its services and ...

With hits such as Ek Badnaam Aashram and Rise and Fall, Amazon MX Player has become a disruptive force in Indian streaming.

Amazon MX Player, Amazons free video streaming service, today unveiled the trailer of its upcoming entrepreneurial reality ...

E-commerce giant Amazon is expanding its reach in India by acquiring key assets of the popular video streaming service MX Player from Times Internet. It seems that the company is trying to strengthen ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...

Amazon (AMZN) has solidified its presence in India’s growing streaming market by acquiring MX Player, a leading free streaming OTT platform. This move combines Amazon’s streaming service, Amazon ...

Amazon is playing a dual-platform game in India’s competitive streaming landscape, with Prime Video targeting subscription-ready consumers while its ad-supported Amazon MX Player courts viewers ...

Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX ...

Amazon recently acquired certain assets of MX Player, including the MX Player app, a free streaming OTT service in India. With this acquisition, Amazon is merging two of India’s most popular free AVoD ...

Patrick is a seasoned writer with more than 12 years of experience, specializing in any and all things tech. His work has been featured on platforms like CNET, Yahoo, Xfinity, and many other outlets.

In 2025, Indian OTT viewing continued to evolve, with audiences increasingly engaging with content that balanced familiarity and experimentation. Amazon MX Player expanded its programming slate across ...